Bilibili has suddenly started getting a lot of attention among creators after reports claimed that the video platform may pay around $0.70, or roughly ₹60, per 1,000 views.

For new creators, that sounds interesting. YouTube monetization usually takes time to unlock, competition is extremely high, and getting the first few thousand views can be difficult. So when another large video platform appears to offer creator earnings with potentially lower barriers, people naturally want to know more.

But there is an important question:

Does Bilibili really pay ₹60 for every 1,000 views?

The short answer is: reports suggest that creators may earn around that amount, but Bilibili has not announced ₹60 per 1,000 views as a fixed universal payout rate.

Bilibili does have official creator monetization systems, including incentives, fan support and earnings withdrawal for eligible overseas creators. However, the amount a creator earns can vary based on the program, content, audience, engagement and other factors.

In this guide, we will understand what Bilibili is, how creators can make money on the platform, the truth behind the viral ₹60-per-1,000-views claim, and whether Indian creators should consider Bilibili in 2026.

Bilibili earning in 2026 and reported earnings per 1000 views

What Is Bilibili?

Bilibili is a major video-sharing and entertainment platform that originated in China.

At first, the platform became especially popular among communities interested in animation, comics and gaming. Over time, however, Bilibili expanded far beyond those categories.

Today, users can find content related to technology, education, gaming, lifestyle, entertainment, music, knowledge, business and many other topics.

In many ways, people compare Bilibili with YouTube because creators can upload videos, build followers and monetize their content.

However, Bilibili also has its own community culture and interactive features.

The company continues to invest heavily in its creator ecosystem. In the first half of 2026, Bilibili reported that the number of creators with more than 1,000 followers increased by 30% year over year, while average income per creator increased by 22%.

That makes the platform worth watching, especially as Bilibili tries to reach more users and creators outside mainland China.

Why Is Bilibili Suddenly Trending?

The main reason Bilibili is trending among creators right now is a reported creator payout figure.

Several reports recently claimed that Bilibili may be offering approximately:

$0.70 per 1,000 views

At current exchange rates, that is roughly around:

₹58–₹66 per 1,000 views

This quickly attracted attention because creators started comparing Bilibili earnings with YouTube earnings.

For example, if the reported rate remained the same:

10,000 views could theoretically generate around ₹600.

100,000 views could theoretically generate around ₹6,000.

1 million views could theoretically generate around ₹60,000.

But these numbers are only examples based on the reported ₹60 rate.

They should not be treated as guaranteed earnings.

Does Bilibili Really Pay ₹60 Per 1,000 Views?

This is the most important part of the article.

The ₹60-per-1,000-views figure is currently being widely reported, but Bilibili itself has not confirmed a universal fixed RPM of ₹60 for every creator and every video.

That distinction matters.

A creator might see different earnings depending on factors such as:

audience quality,
content category,
engagement,
advertising demand,
region,
monetization program,
valid views,
platform incentives.

So a headline saying:

“Bilibili guarantees ₹60 per 1,000 views”

would be misleading.

A more accurate statement is:

Bilibili is reportedly offering earnings of around $0.70 per 1,000 views in some creator monetization contexts, but actual creator earnings may vary.

This is similar to most creator platforms.

Even YouTube does not pay every channel the exact same amount per 1,000 views.

How Does Bilibili Creator Monetization Work?

Bilibili does not rely on only one monetization method.

Creators can potentially earn money through several parts of its ecosystem.

1. Creator Incentives

Bilibili has operated creator incentive programs that reward eligible original content.

The platform evaluates content and creator activity according to its program rules rather than simply guaranteeing one fixed payment for every view.

Bilibili’s official creator incentive documentation has historically emphasized original content and creator eligibility.

2. Fan Charging

Bilibili also allows fans to financially support creators.

This is somewhat similar to memberships, donations or direct fan support available on other creator platforms.

This part of Bilibili’s ecosystem is becoming increasingly important.

The company reported that revenue from its fan-charging program increased by more than 50% year over year during the first half of 2026.

For creators with a loyal audience, direct fan support may eventually become more valuable than basic advertising revenue.

3. Brand Collaborations

Creators with strong audiences may also work with brands.

Brands increasingly want access to niche communities rather than simply buying broad advertising impressions.

Creators working in areas such as gaming, technology, lifestyle and entertainment could potentially find sponsorship opportunities as their audience grows.

4. Live Streaming

Live streaming is another important part of the Bilibili ecosystem.

Creators may be able to build communities through live content and receive virtual support from viewers.

This makes Bilibili more than simply a video-upload platform.

Can International Creators Earn Money on Bilibili?

This is where things become particularly interesting.

Bilibili has an official agreement specifically for creators living outside mainland China.

Under that agreement, eligible overseas creators can enter into a creator-services relationship with Bilibili Singapore Pte. Ltd.

The agreement states that overseas creators can receive earnings generated from eligible creative content and withdraw those earnings after completing the required verification and payment setup.

Bilibili also publishes separate withdrawal rules for non-mainland Chinese and overseas accounts.

So international creator monetization is not simply an internet rumor.

There is an official framework for overseas creators.

Can Indian Creators Earn From Bilibili?

For Indian creators, this is probably the biggest question.

Bilibili’s overseas creator agreement applies broadly to eligible creators who reside outside mainland China and are not Chinese nationals.

That suggests the platform has infrastructure for international creators.

However, Indian creators should not assume that every monetization feature will automatically appear on every account.

Availability can depend on:

account eligibility,
identity verification,
country support,
payment method,
creator program access,
current Bilibili policies.

Therefore, the safest approach is to create an account, check the creator dashboard and verify what monetization programs are currently available to your account.

If a feature is not shown inside your account, do not rely only on screenshots or claims from another creator.

What Are the Bilibili Monetization Requirements?

You may currently see different eligibility numbers circulating online.

Some reports claim relatively low thresholds, while other guides mention higher requirements.

Because creator programs can change and different monetization products may have different eligibility standards, it would be risky to treat one number as the universal requirement for every creator.

Instead, creators should check the current requirement shown inside their own Bilibili Creator Center.

There are, however, some requirements that are consistently important.

Original Content

Your videos should be original or content for which you have the necessary rights.

Bilibili’s creator rules place significant importance on copyright ownership and valid authorization.

Re-uploading copyrighted movies, anime, YouTube videos or other creators’ clips can create serious problems.

Identity Verification

Creators may need to complete real-name identity verification before accessing certain creator and withdrawal features.

For overseas creators, Bilibili’s agreement mentions identity documents such as passports or other accepted identification.

Valid Payment Information

To withdraw money, an eligible creator needs to provide the required payment and banking information.

The exact payment options and fees may vary depending on the creator’s country.

Follow Platform Rules

Fake traffic, copyright violations, misleading content and other policy violations can affect monetization eligibility.

Trying to artificially generate thousands of views is not a sustainable strategy.

How Do Bilibili Withdrawals Work for Overseas Creators?

Bilibili’s official rules provide useful information here.

For eligible overseas creator accounts, earnings can be represented through the platform’s ShellCoin system.

Creators can access their earnings information through the relevant Bilibili wallet area.

According to the current official overseas withdrawal rules:

A withdrawal request can generally be submitted once per week.

The documented single-withdrawal range is 1,000 to 50,000 ShellCoins, although Bilibili says limits can change depending on regulations, banks or payment providers.

There is another important detail.

Bilibili’s overseas creator-service agreement currently states that Bilibili Singapore may deduct a 21% service fee from withdrawals under that agreement.

Additional taxes, bank charges or payment-channel fees may also apply depending on the creator’s location.

This is something creators should consider before calculating their final take-home income.

Example: How Much Could You Earn From Bilibili?

Suppose we use the widely reported figure of ₹60 per 1,000 views only as an example.

Views	Example Gross Earning
1,000	₹60
10,000	₹600
50,000	₹3,000
100,000	₹6,000
500,000	₹30,000
1,000,000	₹60,000

Again, these are not guaranteed Bilibili payouts.

They simply show what the earnings would look like if a creator actually received approximately ₹60 per 1,000 eligible views.

Your real results could be higher or lower.

Bilibili vs YouTube: Which Is Better for Creators?

At the moment, YouTube still has a major advantage.

YouTube has a massive global audience, a mature advertising ecosystem and a well-established creator economy.

Bilibili, on the other hand, may offer something different: an opportunity to enter a platform while its global creator ecosystem is still developing.

For established creators, YouTube probably should not be abandoned.

For newer creators, however, Bilibili could potentially work as an additional distribution channel.

Instead of thinking:

YouTube OR Bilibili

a smarter strategy may be:

YouTube + Bilibili + other short-form platforms

One piece of original content can often be adapted for multiple platforms while respecting each platform’s rules.

Advantages of Trying Bilibili

One major advantage is timing.

If Bilibili successfully expands internationally, creators who enter early may have less competition than creators entering mature platforms later.

Another advantage is diversification.

Depending entirely on YouTube, Instagram or one social platform can be risky.

A new distribution channel gives creators another opportunity to find an audience.

Bilibili also already has a large and highly engaged user community, so this is not a small startup trying to build its first audience.

Risks You Should Know Before Starting

The first risk is expecting guaranteed income.

You should not start uploading videos simply because someone claims you will receive ₹60 for every 1,000 views.

The second risk is copyright.

Bilibili has a strong entertainment culture, but that does not mean creators can simply download anime clips, movies or other people’s videos and monetize them.

The third risk is language and audience fit.

Content that performs well on YouTube India may not automatically perform well on Bilibili.

Creators may need to learn what Bilibili users actually watch.

Finally, platform policies can change.

Creator incentives that look attractive today may be changed, restricted or replaced later.

What Content Could Work on Bilibili?

Instead of immediately creating completely new videos, creators could test some of their strongest existing original formats.

Potential categories include:

Technology tutorials, AI tools, gaming, educational videos, animation-related content, productivity, software tutorials, entertainment commentary and knowledge-based content.

Knowledge-oriented content is particularly interesting because Bilibili reported that watch time for knowledge-based content, including AI-related information, continued growing in 2026.

For an Indian creator, English-language technology and AI content could therefore be an interesting category to experiment with.

But testing is more important than guessing.

Publish a small number of high-quality videos first and study the results.

Should You Leave YouTube and Move to Bilibili?

No.

That would be a mistake for most creators.

Bilibili should currently be viewed as an additional opportunity, not an automatic replacement for YouTube.

If you already create videos, try publishing selected original content on Bilibili and monitor:

views,

followers,

watch time,

engagement,

monetization access,

and actual earnings.

After 30–60 days, you will have real data to decide whether the platform deserves more of your time.

Is Bilibili Worth Trying in 2026?

Yes, Bilibili is worth testing.

But there is a big difference between testing a platform and building your entire income strategy around a viral earning claim.

The reported ₹60-per-1,000-views number is interesting, but creators should wait for their own dashboard data before treating it as a reliable earning rate.

What makes Bilibili genuinely interesting is not only that number.

The stronger signal is that Bilibili has an established creator ecosystem, official overseas creator agreements, international withdrawal infrastructure and growing creator income on its platform.

That makes it a platform creators should watch closely during 2026.

Frequently Asked Questions

Is Bilibili an earning app?

Bilibili is primarily a video and entertainment platform rather than a dedicated earning app. However, eligible creators can potentially earn through creator programs, fan support, live streaming and other monetization methods.

Does Bilibili pay ₹60 for 1,000 views?

Recent reports suggest a figure of around $0.70, roughly ₹60, per 1,000 views in some creator contexts. However, Bilibili has not confirmed ₹60 as a guaranteed universal payout for every creator.

Can Indian creators join Bilibili?

Bilibili has official terms and creator-service arrangements for users and creators outside mainland China. Actual creator features and monetization availability should still be checked on the individual account.

Is Bilibili better than YouTube?

Not necessarily. YouTube currently has a much larger global creator ecosystem. Bilibili may be better viewed as an additional platform where creators can experiment with reaching a new audience.

Can I upload my YouTube videos to Bilibili?

If the content is completely yours and you hold all necessary rights, cross-platform publishing may be possible subject to Bilibili’s terms. Avoid uploading copyrighted or third-party content without permission.

How much can 1 million Bilibili views earn?

Using the currently reported ₹60-per-1,000-views figure as an example, 1 million views would equal around ₹60,000 before possible fees or deductions. This is only an illustration, not a guaranteed payout.

Final Verdict

Bilibili is one of the more interesting creator platforms to watch in 2026.

The viral claim that creators can earn approximately ₹60 for every 1,000 views has understandably generated excitement, especially among creators searching for alternatives to YouTube.

However, creators should remain realistic.

₹60 per 1,000 views is a reported figure, not a guaranteed fixed Bilibili rate.

What is confirmed is that Bilibili has real creator monetization systems, supports qualifying overseas creators through Bilibili Singapore, and has built withdrawal infrastructure for international creator earnings.

So should you try Bilibili?

Yes — but treat it as an experiment first.

Upload original content, understand the audience, monitor your actual analytics and earnings, and then decide whether Bilibili deserves a permanent place in your creator strategy.

For creators willing to explore a platform before it becomes overcrowded, Bilibili may be worth keeping on the radar in 2026.

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Bilibili Earning in 2026: Can You Really Earn ₹60 Per 1,000 Views?